Consultant Pharmaceutical & Medical Copywriter (Digital, Print, Interactive), CatalystHEALTH Media, NY, NY & Maplewood, NJ, 1996-present.
Conceive, write, edit and research a wide variety of digital, print, and interactive advertising, marketing, sales, and educational projects for clients. Prepare copy for: websites, animations, video scripts, direct emails, interactive assets (learning modules, case studies, games, annotated package inserts, storyboards), advertisements, monographs, detail aids, slide sets, and other projects (see media and services listings). Develop and contribute to creative concepts for projects, tag lines, and graphics. Provide skillful and efficient research of the medical literature to support client goals and assignments. Reference and annotate projects for med/legal review. Collaborate with creative and art directors, agency and client company senior executives, and account and project managers to produce ideal concepts and projects. Clients include: Digitas Health, Saatchi & Saatchi Healthcare, Heartbeat Digital, Dudnyk, Integrated Communications, Core-Create, KPR, Clearpoint Interactive, M3 Health Interactive, MedThink, ISpark, Sanovaworks, AdMed, Axiom, and others.
Sr. Medical Writer/Copywriter, Parke-Davis & Company, Medical Affairs, Morris Plains, NJ, 1992-1996.
Write, edit, research, and manage communications in an expedient and efficient manner to support marketing and sales objectives, product launches, training and educational programs. Prepare audio scripts, sales training materials (backgrounders, bulletins, newsletters), product Q & A pieces, direct mail, monographs, public relations materials, journal articles, abstracts, literature surveys, and other projects. Develop core product information distributed to product managers, international affiliates, government agencies, sales personnel, the professional and lay public. Identify and provide marketing concepts based on published literature to product management. Liaison to legal department to identify copyright and product-related legal issues. Negotiate with publication editors for the correction or inclusion of company or product information.
Sr. Pharmaceutical Copywriter, Kallir, Phillips, & Ross – KPR NY, NY, Brussels, Belgium office, 1990-1991.
Write, edit, and or research print and video projects, including video scripts, advertisements, detail aids, monographs, brochures, articles, and marketing strategy/business plans. Create concepts for client product advertising and agency promotions. Collaborate with agency art directors, copywriters, account executives, managing and medical directors. Attend international psychiatry symposium in Davos, Switzerland and write articles summarizing physician presentations for “spin-off” publications to promote client products.
Sr. Medical Information Specialist, Schering-Plough Corp., Marketing Dept., Kenilworth, NJ, 1986-1990.
Write, edit, and research market support, training/educational, public relations materials for pharmaceutical and consumer products. Provide concepts and support for marketing programs to product managers. Supervise projects contracted to outside agencies. Routinely attend med-legal committee meetings for review and approval of marketing and sales materials. Develop and deliver sales training lectures. Act as chief informational liaison for product and therapy areas to sales representatives, health professionals, journal editors, government agencies, and the lay public.
New York University, Department of Marketing & Public Relations, NY, NY, Certificate in Digital Media Marketing, 2015-ongoing.
New York University, Department of Film, Video, and Broadcasting, NY, NY, Certificate in Digital Video Production,1998-2002.
Columbia University Graduate School of Journalism, NY, NY, M.S., Journalism, 1993-1995. One of 16 of 180 (top 9%) students selected for the part-time master’s degree program. Completed numerous projects in both broadcast (radio, television) and print journalism.
Rutgers University, New Brunswick, NJ, B.A. with Honors, Biochemistry. Graduated in top 7% of class (GPA: 3.7). One of 12 of 600 (top 2%) students selected as University Scholar for participation in “Four Year Honors Program.” Recipient of five scholarships.
Journal: Articles in Journal of Investigative Dermatology, Contemporary Pediatrics, Journal of Agriculture and Food Chemistry, The Colorado Pharmacist, Plant Science Letters, American Journal of Health System Pharmacy, Pharmacy & Therapeutics (articles cited in Psychology Today and The Huffington Post).
Corporate/Agency: Articles in KPR Dialog, Humulin Proceedings, Focus on Depression, New Insights in the Physiopathology and Therapy of Diabetes, also pharmaceutical and cosmetic sales training manuals and clinical monographs.
Gold Aurora Award, Benzaclin MOA Animation, 2008, Consultant Writer/Director
Silver Summit Creative Award (SCA), Benzaclin MOA Animation, 2008, Consultant Writer/Director
- Website copy and development, video & animation scripts, interactive games & modules, slide sets
- Knowledge of FDA regulations regarding digital & print pharmaceutical advertising
- Referencing & annotating for med/legal review
- Skilled & efficient medical literature research
- Familiarity with AMA style
- Video editing & video/DVD production
- Photo editing, photo research, & still photography
- Cross platform computer & mobile device skills (Mac, PC, Ipad, Android). Software proficiencies include: Microsoft Word, Powerpoint, Adobe Acrobat, WordPress, Photoshop, Final Cut Pro, DVD Studio Pro, SnagIt, Audacity (for audio editing), and more.
References are available upon request.